The popularity of OTT services continues to accelerate.
An environment has been created where content can be website enjoyed regardless of location.
However, as subscription fees keep rising and extra costs are added,
more users are looking at ad-supported free services.
Let’s examine the background of OTT and the rise of free services.
What is the origin of OTT platforms?
OTT started as an internet-based alternative to traditional broadcasting.
As content became available through portable devices,
more people started using these services.
After the pandemic increased time spent indoors,
OTT viewership expanded significantly.
Strengths and weaknesses of OTT platforms
OTT’s core benefit is selecting content based on personal taste.
Each service offers unique original content.
There are also some limitations.
Price increases and pay-per-view models add pressure.
User sensitivity to pricing continues to grow.
What are free streaming services?
Free streaming provides content at no cost in exchange for watching ads.
Content becomes accessible without subscription fees.
Ad-based streaming models are expanding.
Although ads appear, users save money while platforms earn revenue.
Why is FAST becoming popular?
FAST represents a growing streaming movement.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
New services like KT’s “Gi Live” are becoming attractive options.
With news, sports, and entertainment, interest continues to rise.
Final thoughts
Cost pressure drives users toward free platforms.
Exploring options helps match personal needs.
We can expect streaming services to become even more diverse and accessible.